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Operating DMARC · lesson 1 of 2

What changes without you

After this lesson you can

Name the things that alter your DMARC outcome while your record stays identical.

Assumes you have read The Public Suffix List and Four causes, one method.

Your record is unchanged, your senders are unchanged, and your pass rate has moved. Six things can do that, and none of them involves anyone touching your zone.

The six

What changedHow it reaches youHow to notice
A vendor changed their SPF includeTheir record grew and yours now exceeds ten lookups, so SPF permerrorsLookup-count monitoring alerting at 9, not at failure.
A vendor rotated a delegated DKIM key badlyTheir key record broke; your aligned DKIM stops verifyingPass rate per signing domain, not as one estate figure.
Someone created a new subdomain and started sending from itIt inherits sp, which may be rejectUnknown sources in reports, reviewed weekly.
A receiver updated its Public Suffix List copyThe derived organisational domain changed, so alignment or discovery changedRare. Visible as one receiver diverging from the rest.
A receiver changed how it handles ARC or forwardingPreviously overridden failures now count, or the reverseA step change confined to one reporting receiver.
A platform started or stopped signingAn aligned pass appears or disappears with no other symptomPer-source pass rate over time.

The diagnostic pattern

Drop across ALL receivers, one sending source
   -> that source changed. A vendor did something.

Drop at ONE receiver, all sources
   -> that receiver changed. Their PSL, their ARC handling,
      their policy. Rarely actionable.

Drop across all receivers, all sources
   -> you changed something, or your DNS is unwell.

New source appearing, failing
   -> a new system, or spoofing. Identify before assuming.

Two axes — receiver and sending source — resolve nearly every unexplained movement. A dashboard that reports a single estate-wide pass rate cannot express either, which is why it tells you something is wrong and never what.

The most common answer is a vendor

You are exposed to the SPF records, DKIM keys and signing behaviour of every platform that sends as you, and all of them change theirs without telling you. Before looking for a change on your side, check whether anything on theirs moved — it usually did.

Try it on a real domain

Free, no account, public DNS only.

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